digital marketing related questions

question

Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably.

Help Sam create his own online business strategy, by selecting the correct steps he should take.

Select the most suitable response for each scenario

1  What should his first step be?

2  What should his second step be?

3  What should his third step be?

answer

1 What should his third step be?

2 What should his third step be?

3 What should his third step be?

2 question

Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.

Can you advise Omar on how to make both his online and offline business successful?

Choose which are true and which are false, then submit.

question with answer

He should focus on duplicating his successful offline marketing efforts to an online audience       no

He should sell at a cheaper price on the website to attract more customers      no

He should identify his various online and offline audiences, and how best to engage them      yes

He should consider paid online advertising as the sole means of promoting his business online   no

Question

Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company's online presence.

As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business's contact information.

Which of the brand's touchpoints should Holly modify to help address her customer's feedback?

Select the 2 right answers, when you are happy hit submit.

answer

Website layout

Email marketing

Question

Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales.

Which of the following actions should Bobbi take to identify opportunities for online business growth?

Click one or more tags to define a search

Answer

Question

Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”.

Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?

Flip the switches on for the right answer(s), then hit SUBMIT.

Answer

1. A score of 85% or more in the annual survey for the question 'Would you recommend this gym to a friend?'
   
   
2. Ensure 90% of new gym members book an induction session within the first two weeks of joining
   
   

   
   
3. 
   

Question  Answer

Question 1

What is the first step in creating an online business strategy?

• AIdentifying business goals
• BUnderstanding what the competition is doing
• CKnowing the market
• DAligning goals to the strategy

Question 2

What is the purpose of the 'See, Think, Do, Care' framework?

• ATo help determine a marketing strategy
• BTo help a business understand the customer journey online
• CTo help a business reach a global audience
• DTo give insight into specific customer groups

Question 3

Why is optimising customer touchpoints online beneficial for businesses?

• AIt allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
• BIt gives businesses the opportunity to save money on online advertising
• CIt provides customers with value every time they come into contact with a brand, helping build trust
• DIt gives businesses an opportunity to collect more data from potential customers

Question 4

Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

• AIncorporate it within marketing materials across all channels to help raise customer awareness
• BCreate an email campaign letting your customers know why you are unique
• CFilm a video explaining your unique selling point and send it to employees
• DCreate a press release and distribute it through your channels

Question 5

What type of information can KPIs provide?

• AAudience segmentation
• BLong-term projections
• CFinancial viability
• DBoard decisions