digital marketing related questions answer

Question 1

The increased use of the Internet presents a lot of potential for which types of businesses?
Options


  • All businesses      answer

  • Small business owners

  • International businesses

  • Local businesses

Question 2

Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

Options


  • Sending flyers with your web address to customers
  • Creating a business listing in online local directories    answer
  • Increasing print and billboard advertising
  • Building a team of digital advertising experts



Question 3

Which of the following is the easiest way for visitors to learn about a business while visiting a website?
Options

  • Getting a free 'taster' of one of your products when they sign up to receive emails

  • Listening to an audio file that auto plays whenever someone visits your site
  • Browsing your product pages and reviewing the Frequently Asked Questions page    answer
  • Reading the terms and conditions for your products on your site


Question 4

What is a key benefit of having an online presence for a business?


Options


  • The ability to sell products directly to customers through social media
  • Being visible when people search for a business like yours                   answer
  • Sending users emails to update them on new products
  • Being able to offer new customers promotional discounts


Question 1

Which tool helps you measure the success of your website?

Options


  • Keyword Planner
  • Ad Gallery
  • Ad Preview Tool
  • Analytics  answer

Question 2

Which of the following statements is true when it comes to taking a business online?

Options

  • Stick to what you are doing and don't make changes
  • The same content works across online and offline platforms
  • Use analytics to make informed decisions  answer

  • Use analytics to track your customers across the Internet

Question 3

Which term best describes the business activity that occurs when website visitors buy products or services from you online?

Options

  • E-commerce    answer
  • Display advertising
  • Search engine marketing
  • Pay per click

Question 4

Which of the following statements is true when marketing your business online?

  • You need a website to show up in search results
  •  You'll reach a similar client base to the one you have in the real world
  • You'll be seen by the same volume of customers whether you use search advertising or not
  • Social media is a great way to engage your audience  answer


Question 5

A laptop showing a baking website.
Addie is investigating how to create business websites for her local bakery business. She’s trying to get her head around how websites work.

How good is your tech knowledge?

Can you check the facts for Addie?

Choose which are true and which are false, then submit.




Ansewe 

An IP address is made up of a string of numbers that can be located by any device connected to the internet.

yes

A browser figures out where online content is hosted and displays it to the user.

yes

Every website is hosted on a server.

yes

When users navigate to a website it is known as ‘hosting’.

No



Question

 Addie owns the Knead to Know Bakery and has decided to open a website.

But first she needs to choose a domain name.

Take a look at her ideas and select the best domain name by crossing off the rest.

Click to cross off 4 items that shouldn't be included, then select Submit.


www.knead2know.com

www.kneadtoknowbakery.com

www.Addies.com

www.i-knead-it.org

www.mybakery.com

Answer

www.knead2know.com

www.Addies.com

www.i-knead-it.org

www.mybakery.com 


Question

Addie is drafting a description for the About Us page of her bakery website.
Which do you think works best?

Click and hold to drag the best answer into the box, then hit SUBMIT.

love cake? so do we. here at knead to know bakery we have a passion and reputation for creating the most delicious cookies, cakes and bread.

Our business is driven by our vision and objective - to commit to sustainable, local produce that engages with and builds community spirit.

We are the best bakers in town. just like that!

Answer


love cake? so do we. here at knead to know bakery we have a passion and reputation for creating the most delicious cookies, cakes and bread.


Question

Addie wants to make her website easy to navigate.
Which of the following features should Addie include on every page of her website?

Select the 3 right answers, when you are happy hit submit.
Side menu

About Us information

Bakery logo leading to homepage

Search field


Answer

Side menu

Bakery logo leading to homepage

Search field


Question

To make the homepage of her local bakery website interesting, Addie wants to add some media elements to it.

Different elements will cause the page to take longer to load, so she needs to get the right mix for the site.

Can you put the following elements in order from the ones with the longest load time to the shortest?

Answer

2 minute hd advertising video for the bakery 

large high res, full screen background image 

20 second explainer animation 

low res compressed thumbnail image

twitter button that links out to twitter page 

text descriptions



Question 1

Which of the following statements is true when it comes to developing a web presence for a business?

  • Customers can learn about a business by downloading a mobile app, but they can't place an order using an app

  • Building a new website requires a large budget

  • Mobile apps enable your customers to purchase your products without being on your website    answer 

  • All businesses must have a website to sell products

Question 2

What is a web server?

  • The customer service representative you can call when you have questions about your website

  • The answer you get when you search a term on the web

  • A computer connected to the Internet with software that allows it to host all the components of your website  answer

  • The device that determines the speed of your mobile connection

Question 3

Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

  • Hyperlink   answer

  • Return link

  • Menu bar

  • Breadcrumb

Question 4

Which of the following is something you'll probably want to exclude from your website?

  • Prices

  • A lot of deep scientific information and detailed statistics   answer

  • Special offers

  • Certifications to show you're qualified to provide a service

Question 5

Which of the following is an example of a 'call to action' on a website?

  • A list of phone numbers customers can use to get in contact with you

  • A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address   answe

  • An icon button that takes the customer to your social media accounts

  • A hotline phone number that helps users complete their purchases

Question 6

What should you consider when developing your website content?

  • What your customers are looking for  answer

  • Your latest promotions and discounts

  • Your brand values

  • Whether the content will go viral or not







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